A charity has been recognised for its animated fundraising campaign raising awareness for young people struggling with mental health problems.
The video by The Charlie Waller Trust, external, based in Newbury, featured the voices of children talking about how they had been helped through difficult moments in life.
It raised more than £60,000 after triumphing in a challenge set by Big Give – a charitable organisation that matches donations.
Big Give, which described the animation as “wonderful”, will also donate £1,000 to the charity as part of its prize.
It had been entered into the Big Give’s week-long Christmas Challenge in December.
Clare Stafford, chief executive at Charlie Waller, said: “We are thrilled to win Best UK Charity.
“The whole team worked very hard during the Christmas Challenge and this award is an excellent reflection of their efforts.”
The trust was set up by the parents of Charlie Waller who took his own life aged 28 in 1997.
He had been suffering from depression and felt he no longer had the strength to carry on.
It has been the charity’s mission to educate young people about their mental health and wellbeing.
The animated video features an animated white character that slowly builds up to orange by picking up coins of support and advice.
The character is voiced by real children and young people, explaining how the charity is there for them in different situations.
Source – Newbury-based Charlie Waller Trust praised for animated campaign – BBC News
